Our Brands - Sustainable Ethical Fashion
Our mission at Jessie Sue is to become Australia's leading sustainable online fashion boutique and in line with our beliefs we are now limiting our brands to only those who wholeheartedly share our passion for slow fashion. Our ethos at Jessie Sue is that when you look good you feel good, and when you’re wearing ethical and sustainable fashion, you’ll feel good on the inside too!
What is Ethical fashion? Ethical fashion encompasses the standard of working conditions, paying a living wage and meeting a countries labor laws, making sure no child or individual is exploited. It considers the implication on not only the workers but their communities.
Sustainable fashion on the other hand is a combination of the fabric and the use of hazardous chemicals and the resulted pollution and the impact production has on our environment. Sustainable Fashion is primarily focused on limiting the effect on the environment through the sourcing of fabrics, taking into consideration production methods and how the product is packaged.
The phrase "buy cheap buy often" sums it up when your talking about fast fashion. Low cost clothes mean that less and less money goes to the people who actually make them. Low cost, poorly produced clothes result in clothes not lasting long and, in most cases, ending up for landfill putting further pressure on our environment.
We are proud to be working with such a special group of Australian Designers that have such a commitment for producing quality clothes from sustainable sources under ethical conditions. We will continue to bring you hand-picked designs from these Australian designers, brands that are based on high quality classic wardrobe staples that will not only last in terms of their production but will withstand trends as they come an go.
The Bare Road is dedicated to small scale production helping eliminate environmental impact and is produced by local villages in Bali and China using hand-dying and hand printing. Dying is kept to a minimum with a preference for woven fabrics, cottons and linens. Workers from a small village in Bali are considered to be part of the Bare Road family, having had a close working relationship for nearly a decade. They regularly visit the manufacturing team to ensure they are treated fairly and paid above minimum wage in a safe working environment. Shipments are sea-freighted to Australia to reduce the carbon footprint of air-freight. As a Bare Road initiative fabric off-cuts are given to the workers and recycled in the form of traditional clothes for the local village. Each Bare Road item is designed in Bryon Bay, Australia. The Bare Road are so passionate about our planet, they contribute to 1% for the Planet, an organisation that ensures our planet and future generations thrive.
In their passion for slow fashion Before Anyone Else produce small runs with a focus on sustainable and ethically made clothing, offering modern cuts and creating beautiful timeless pieces. Sourcing high quality raw materials BAE ensure the longevity of their designs. Before Anyone Else do not work with synthetic fabrics and are plastic free. The natural fabrics BAE selects are environmentally sustainable and renewable. Before Anyone Else are supporters of Carbon Neutral, turning emissions into trees.
Our new collection Murkani Jewellery has been founded to compliment the Jessie Sue wardrobe, because every outfit deserves a little sparkle. We are proud to bring you the works of Australian designer Kiralee McNamara, the name behind Murkani who supports our ethos for sustainability, creating long wearing pieces from natural materials, reducing the impact on our earth. Original hand drawn Australian designs are made by highly skilled artisans using both modern and traditional techniques and produced in a good working environment with good conditions. Murkani works with HAGAR AUSTRALIA an international not-for profit organisation that works to transform the lives of women and children who have been enslaved or abused to bring an end to these crimes.
The Remi Lane entire collection is ethically produced in Indonesia, choosing to produce from only two factories allowing more control in overseeing the production. Remi Lane is known for producing high quality, made to last fashion which is good for you and mother nature, reducing landfill clothing waste. Nothing is wasted with off cuts being recycled by local businesses to make mats and beds for rescue dogs. All workers are paid above award wages and work in spacious, relaxed clean and safe working environment. After production every single item is sent to Australia in 100% compostable bags.
The Little Things
We have an eco friendly approach to running our business here at Jessie Sue and all orders are posted in reusable @betterpackingco compost packs and sent via Free Express Shipping in Australia and Free Standard Shipping Worldwide on orders over $150 ($25 flat rate shipping for international orders below $150). Clothes are sent in any original brands packaging they're received in, wrapped in recycled tissue paper with love and care and all our business cards/thank you cards are printed on recycled card. At our Prop-Up stores, we use brown kraft paper bags made from high strength recyclable and biodegrable paper.
Fashion for the Future
Ethical and sustainable fashion has evolved out of the need for change, fast fashion has taken toll on our environment and its workers. Ethical and sustainable fashion is not about one issue, but more a concentrated effort to right the wrongs of the past in the fashion industry.
As we move forward we will be collaborating with other designers who are of the same ethos. Thank you for supporting Jessie Sue an Australian owned business, supporting Australian brands that support our planet. Join the crew below to receive 10% off your sustainable and ethical fashion, and stay in touch with fashion tips and interesting blogs on all things fashion.
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