Giving Back - a little goes a long way

Jessie Sue A brand that gives back through I=ChangeUpdated:  13th January 2021, we have realigned our giving back policy this year and will be donating $1 from every sale to Greening Australia, please see our giving back page for more details. 

Have you ever experienced a random act of kindness, isn’t it amazing how it can change your day.  You’re going about your day in usual fashion and then suddenly you get that warm fuzzy feeling “Wow, wasn’t that nice”.  It happened to me on Mother’s Day, because of all the Covid restrictions we weren’t doing the usual breakfast out, so on the way to visit my mum flowers in hand, I called into her local coffee shop Bean Thru to pick up her favourite flat white.  As I approached the drive-through window to pay for our coffees, I was told that the car in front had already paid for my order, “Wow, wasn’t that nice!”.  Being a big believer in karma I in turn paid for the car behind me, and I hoped they too had that warm fuzzy feeling for the rest of the day.

That got me thinking about are partnership with I=Change and all the good I=Change has accomplished in empowering women and girls both here in Australia and overseas.  Jessie Sue is one of many brands that give back with every sale through the I=Change partnership, which to date has raised $1,951,378 and that’s a lot of fuzzy feelings.  The hardest decision when joining the I=Change partnership was choosing which three charities Jessie Sue would support, there were so many good projects and charities that it was heart wrenching not to be able to support them all.  But there is comfort in knowing that everyone is supported in the end through association with many different brands.

Giving back $1 from every sale, doesn’t see much but when all these little dollars add up to $1,951,378 then it is a big impact.  I = Change is a simple process, shop as usual, checkout, and choose where our donation goes.  So, I would like to say a big THANKYOU to all the Jessie Sue Crew, who in shopping for clothes with us have made a difference.   Let’s take time to celebrate the good work being done by I=Change and learn more about how far your $1 goes with our chosen charities:

Empower at-risk young mums

Every $24 raised through I=Change provides 60 minutes of mentoring for an at-risk young mum.

Raise Foundation is the name of the charity, Bump is the name of program helping to build the skills and confidence of pregnant and parenting young women aged between 13 and 23 around Australia.   It’s a six-month education and mentoring program helping young mothers break the cycle of disadvantage by paring these vulnerable girls with experienced mums from within the community.  Running workshops and offering weekly mentoring to help them work out what they want out of life and providing paths to continue study, finding wok, or simply learning how to handle finances and managing life’s obstacles.  More than this providing a great social network and the opportunity to meet other young mums in their area.  In 2020 the raise foundation is running 5 Bump programs across 4 states, you can visit their website to learn more.  Maybe you’re an experienced mum who would like to mentor a young mum in the Bump Program, or maybe you’re a young mum who would like some help, or as a friend you can also refer a young mum.

 Prevent women dying

Every $25 will support researchers to uncover new drug targets for chemo-resistant breast cancer. 

National Breast Cancer Foundation, how could this not be on our Charity list considering 1 in 8 women will be diagnosed with Breast Cancer in their lifetime and 8 Australian women lose their life every day.  With a goal of zero deaths from Breast Cancer by 2030 there is a lot of work to be done and a lot of funds needed.  The National Breast Cancer Foundation (NBCF) is funding game-changing research for breast cancer, creating a better future for all those impacted. 

They are identifying, funding and championing world-class research without any government funding.  This has resulted in tumours being detected earlier, improving treatment outcomes and ultimately saving lives.  You can learn more of the good work being done at and make a personal donation to help the cause. 

 Keep girls in school

Jessie Sue Women's Clothing brand giving back$25 provides access to menstrual hygiene management that secures a girl’s education.                                                                                            Through Plan International Australia, training is provided to debunk myths and taboos of menstruation for girls living in Uganda.  The keep girls in school project tugged at my heart, to think that the very essence of becoming a woman and have your menstrual cycle start was to severely impact on your chance of an education.  The consequences of falling behind in education at this critical time can have a lasting effect on these girls for the rest of their lives.  Plan International Australia works with school representatives and community health clubs and teaches the skills necessary to make their own reusable sanitary pads.  Millions of girls miss up to 20% off the school year, or drop out completely because of the lack of access to affordable menstrual hygiene management and through I=change we are giving back to this cause.


There are little $1 ticking away every second in the I=Change community, and $1,000 had been raised from when I first starting writing this blog, to finishing it later that day.  They are doing an amazing job of giving back through not only clothing brands, but brands of all different kinds. What I love about the partnership is that I=Change forward 100% of all donations to the chosen charities, without deducting any fees.  Most of the projects supported by I=Change are focused on empowering women and girls and the belief that our empowerment is proven to be one of the greatest drivers of economic growth and social stability worldwide, and we love some girl power.

So back to the warm fuzzy feeling and after you checkout, and chosen were to send our $1, know that a little goes a long way and give yourself a hug.

If you know of a brand, clothing or otherwise that would like to give back and doesn’t know where to start send them to I=Change, they have over 36 well deserving charities, where small change can make a big difference. 

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